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Heifer Hope licensing program is a way for companies to join Heifer International’s work to end hunger and care for the earth. Licensing of the Heifer Hope brand offers the opportunity for companies to express to their customers that they are working for a better world by supporting the work of Heifer International.
How Heifer Hope Works
Companies who license the Heifer Hope brand will have the ability to display Heifer Hope branding on their products and packaging. Royalties from the sale of products bearing the Heifer Hope brand will support Heifer International’s work around the world.
How Heifer Hope Licensing Can Work for You
80% of consumers are more likely to purchase a product when they know that a portion of the proceeds are going to charity. Heifer Hope is not only a way for a company to do something good; it is a way for a company to increase sales and market penetration. With Heifer Hope a company builds its brand by associating itself with Heifer’s unique model of ending hunger. According to research 93% of Heifer supporters are willing to switch brands to support Heifer—an indication of high brand loyalty.
How Do Companies Join Heifer Hope?
The Heifer Hope Licensing Program is managed by LMCA, a company that has worked for over 25 years in the brand extension licensing business.
To learn how your company can join Heifer Hope please contact an LMCA licensing associate:
(212) 265-7474 ext 211
(212) 265-7474 ext 201